Where do you advertise when you want to reach everybody? Transit advertising–placement of print ads on buses is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just addressing riders with these “moving billboards.” You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around chennai.
Why Use Transit Advertising?
- You can’t zap it.
- You can’t ignore it.
- It can’t be turned off like television.
- It reaches bike/car riders and general public.
- The large, colorful, innovative designs demand attention.
- You have exclusivity in your space.
- It delivers a varied audience.
- It offers flexibility of ad routes.
At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, a wide range of business professionals, teachers, college students, and many other types of workers got to leave their vehicles in mall parking lots and ride the bus to and from their jobs. The panels displayed inside the bus reach passengers who spend an average of 30-40 minutes on the bus . . . and your ad is there for them to read the whole time.
Not only can you reach some customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior bus panels. exterior bus panel display advertising messages to thousands of people in cars as well as pedestrians. Buses travel throughout Chennai and outlying suburban areas, to shopping malls, universities, business districts, amusement centers, supermarkets, theaters and convention sites. Local customers as well as visitors to your area will be exposed to your large moving messages.
Types of Bus Advertising
- Bus Back Panel Ads
- Bus Driver Back Panel Ads
- Bus Window Top Ads
- Bus Passenger View Ads
You can buy all of the signs–inside and out–on one vehicle for tremendous impact.
But if you have the budget and your company or product lends itself to the size and shape of a bus, you can get a lot of mileage from this form of advertising.
Designs and Schedules
When considering your design, treat the signs as moving billboards. People won’t have a chance to look at the message for a long period of time, so use bright colors to attract attention and simple ideas with just a few words for effective transit advertising.
Whether you advertise in, on or all over the bus, you can sometimes request that your bus travel on very specific routes or, if your message has broad audience appeal, on many routes so as to cover your maximum desired audience throughout your contract period.