In 2016 and for years to come, the eCommerce industry is expected to continue its upward trajectory and rapid growth in India. As an entrepreneur, this brings the opportunity for success.
While the eCommerce industry is said to have a significant growth in the coming years, you can only expect to see results if you approach it in the right way which would be a critical tip for eCommerce success.
Don’t rush the launch
The biggest mistakes that many eCommerce entrepreneurs make is rushing the launch of a website. You only get one shot at launching your website and you can’t mess this up. you should avoid a big reveal until you’ve completed some substantial ground work such as content marketing, SEO, social media, paid advertising & more
Don’t assume that people will visit your site
Many entrepreneurs think that they can launch & make millions of money!.
The Web is just too big. Every person who visits your new site searched, saw an ad, or was somehow made to visit your site. You need to have a plan to get traffic to your site in a very direct way.And never encourage black hat techniques.
Do test absolutely everything/every functionality
Before launch, you should invest in testing every functionality of your eCommerce website and do track on analytics. Think like a customer & figure out what’s working and what’s not,
The importance of mobile marketing is growing & we learned that mobile search has huge growth than desktop search in October of 2014. In fact, it’s indicated that over 50% of all searches on Google come from a mobile device.
This makes sense, as mobile devices are easily accessible, much more convenient, and on most average people check every 10 minutes on mobile. This means that if you have a mobile marketing strategy, and by this way you’re increasing your chances of getting lot of traffic.
Work closely with social
Focus on Social Networks which now prove to be a game-changing technologies, this has absolutely worked. you can gain market share for free, but know how that can turn into a profitable business–or you’ll be setting yourself up to fail.
Free marketing is awesome but usually not intended to growth. You need to get your shopping site to a position that makes it worth the time you put into it. Sometimes it may require testing different marketing modes and strategies to find which works best for your eCommerce business.
Remember: This is going to cost money! Always make sure you have a budget set just for testing. It needs to be enough to test several models, but not so much that it will twist your business if you don’t see ROI.
All of these can affect your conversion in a big way.
DO listen to your customers
Customers are key to any business, In online business, you’ll have to hear from your customers from the start. This does not mean that you need to act on everything they say, but you must definitely listen & implement addon or even changes that customers suggested.
DON’T give up quickly
There are those that get lucky from the launch, sure. But 99 percent of success stories came from working day and night to get there. It’s important to know that it is not easy and it will not come quickly. But if signs indicate that you have a great product or concept, it’s worth giving real shot.
Finally, never stop evolving. Technology, trends and customer taste often changes, and so must adapt to a variable market, you if you want to succeed.