The e-commerce giant Amazon is set to host a big sale event calling ‘Amazon Summer sale‘ offering massive discounts and cashback on  smartphones, electronics and other accessories. Amazon offers discounts on all brands including OnePlus, Nokia, Xiaomi, Huawei, Samsung, Apple, Motorola and more.

Amazon has notified users & visitors about the event on their homepage, social media platforms and other media. Amazon Summer Sale starts on May 13 and ends on May 16. Let we get into the details of the offers, discounts and deals you will be able to avail during this period on Amazon platform.

Let us start off with the flash sales that will happen during this sale period.

FLASH SALES:

On Amazon Summer Sale, the most awaited launch is the new RealMe 1. This new handset is made by Oppo and is set to be launched on May 15 and is designed to compete against the likes of the Redmi Note 5, Redmi Note 5 Pro and the ASUS Zenfone Max Pro (M1). Other phones that you would be able to buy during the sale include the Nokia 6.1, the 64GB version of the Redmi 5, the Honor 7X, and the Huawei P20 Pro.

Let us now take a closer look at the discounts that you could avail on mobile phones during this sale period.

MOBILE PHONE OFFERS:

On Amazon Summer Sale, you can avail up to 35% off on mobile phones and accessories. Handsets included in the discounted list include the Huawei P20 Pro, the Redmi 5 (which gets a new 64GB version), and the Honor 7X.  – checkout here

ELECTRONIC GADGETS OFFER:

On Amazon Summer Sale you can avail up to Rs. 20,000 off on select laptop models while some camera models would be sold with a massive 55% discount. Similar discounts are also applicable in other gadgets like microphones, Bluetooth speakers, watches and even USB pen drives.  – checkout here

TV & HOME APPLIANCES OFFERS:

On Amazon Summer Sale, you can avail up to 35% off on TVs and appliances. Several models of split ACs would be available for up to 35% off while the prices of Inverter ACs start at Rs.30,590. If you are on a budget, there are Window ACs on sale as well for prices as low as Rs.24,440. In fact, there are split ACs as well that are priced at Rs.24,990. As far as refrigerators are concerned, the lower price of an entry-level single door refrigerator is Rs.10,790 while you can get a double door refrigerator for Rs.17,990. There are also discounts on the premium side by side models with as much as Rs.11,000 off.  – checkout here

CLOTHING & FASHION OFFERS:

on Amazon Summer Sale, you can avail up to 80% off on select fashion items. Products included in this segment include Menswear, jewellery, shoes, luggage and even handbags – checkout here

HOME & KITCHEN OFFERS:

Get upto 70% Off on Home & Kitchen Products on Amazon summer sale – checkout here

DAILY ESSENTIALS:

Get upto 50% Off on Daily essentials – checkout here

OTHER OFFERS:

Amazon in offers 10% cashback on select products purchased using ICICI credit and debit cards. Users can also use their Amazon Pay balance to purchase and then earn 10% cashback on each transaction. Please visit Amazon.in Site for more details

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The exciting features of this event are:
• Prime members will get exclusive access to over 30 new launches from top brands along with 6 new Prime Video title launch..
• Prime members enjoy 30 hours of deals starting 6 PM
• Prime members who shop on this Prime Day will get assured offers worth Rs.1100/- from BookMyShow, MakeMyTrip, and Swiggy.com
• Customers using HDFC Bank cards can avail a 15% cashback up to Rs.2000/ on a minimum purchase of Rs. 5000/-
• & customers who topup on amazon pay gets 20% Extra Cashback.

Along with this prime members get regular benefits namely,
• Guaranteed free One-Day, Two-Day and Standard Delivery on eligible items
• & Instant access to unlimited Prime video streaming.

AMAZON LINK: http://amzn.to/2uCSu2K

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Chennai Bus advertisement is the easiest and fastest growing medium to share advertisers message to all people in the city. Since it moves to all areas where people move, your ad gets more visible to people. Due to low cost with great visibility to people, statistics says that bus advertising have created a great impression to pass branding promotional message & information’s. The cost of advertisement is affordable to everyone and our service is focused to save your valuable time.

MTC Bus advertising in Chennai is usually done in all MTC buses where ads are placed at back, sides and inside the buses. Since the buses move through all streets in this metropolitan city the promotional information is all set to be reach people.Bus branding usually promotes services related to government departments, business, agencies, institutions, industries and so on.The fixation activities are usually done by the professional to make sure the ad gives people the clear information. The advertisement may be used for inauguration of companies, launching of any new product or short time some offers. A report for every advertisement is updated to the client by giving photos of each ad designed.The ads fitted in the bus attract people who stand in bus stop and also the people who cross the bus. In some cases specific bus routes are selected to advertise the ads so that it could reach all people effectively. This ensures & enhances the reputation of a brand & its value. People who are interested to reach the large public at the earliest, can surely make use of this bus advertising.

Simple Steps to advertise on Chennai Buses:

Step 1: Choose your preferred bus routes to advertise

Step 2: Creative design/Artwork Submission to MTC to take about 2-3 days for approval

Step 3: printing and Mounting of approved design on Buses

Bus Ads by chennaicompany.com is a one stop shop for your bus advertising needs. Your outdoor campaign becomes incomplete without adding bus panel advertisement , which is a proven medium for immediate and increased mileage for your advertising campaigns. We at chennaicompany.com make sure your advertisements appear as promised in the specified duration without any compromise.

Link Reference: https://www.chennaicompany.com/advertise-chennai-mtc-buses/

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If you haven’t made your website mobile-friendly, you should. Majority of the users coming to your site are likely to be using a mobile device. If you don’t know if your website is mobile-friendly, take the Mobile Friendly Test now!

Why make a website mobile-friendly?

The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.

Mobile is critical to your business and will continue to be so. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!

How do I start?

The work involved in making a mobile-friendly site can depend on your developer resources, business model, and expertise. For an example of how a desktop site might be redesigned to work on mobile, see the following diagram:

On a very basic implementation level, transitioning an existing desktop site to mobile entails using existing sections of content from the desktop site and organizing them in a mobile-friendly design pattern.

How much does it cost to build a site for mobile devices?

The answer is… it varies! For example, here are some of the possibilities:

• Going mobile can be free if you have the technical skills to build your mobile site.
• Going mobile will likely cost time and money if you need to hire a developer. Furthermore, if your website was created several years ago, a new developer might recommend starting from scratch (so you’ll be paying for a complete makeover). This is because there are new web development techniques and themes (or page templates) that may make it more efficient to re-do — rather than modify — your site. This is especially the case for sites:
  • Built with Flash
  • Using outdate e-commerce platforms

Check Source for more details: https://developers.google.com

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In 2016 and for years to come, the eCommerce industry is expected to continue its upward trajectory and rapid growth in India. As an entrepreneur, this brings the opportunity for success.

While the eCommerce industry is said to have a significant growth in the coming years, you can only expect to see results if you approach it in the right way which would be a critical tip for eCommerce success.

Don’t rush the launch

The biggest mistakes that many eCommerce entrepreneurs make is rushing the launch of a website. You only get one shot at launching your website and you can’t mess this up. you should avoid a big reveal until you’ve completed some substantial ground work such as content marketing, SEO, social media, paid advertising & more

Don’t assume that people will visit your site

Many entrepreneurs think that they can launch & make millions of money!.

The Web is just too big. Every person who visits your new site searched, saw an ad, or was somehow made to visit your site. You need to have a plan to get traffic to your site in a very direct way.And never encourage black hat techniques.

Do test absolutely everything/every functionality

Before launch, you should invest in testing every functionality of your eCommerce website and do track on analytics. Think like a customer & figure out what’s working and what’s not,

Go mobile

The importance of mobile marketing is growing & we learned that mobile search has huge growth than desktop search in October of 2014. In fact, it’s indicated that over 50% of all searches on Google come from a mobile device.

This makes sense, as mobile devices are easily accessible, much more convenient, and on most average people check every 10 minutes on mobile. This means that if you have a mobile marketing strategy, and by this way you’re increasing your chances of getting lot of traffic.

Work closely with social

Focus on Social Networks which now prove to be a game-changing technologies, this has absolutely worked. you can gain market share for free, but know how that can turn into a profitable business–or you’ll be setting yourself up to fail.

Free marketing is awesome but usually not intended to growth. You need to get your shopping site to a position that makes it worth the time you put into it. Sometimes it may require testing different marketing modes and strategies to find which works best for your eCommerce business.

Remember: This is going to cost money! Always make sure you have a budget set just for testing. It needs to be enough to test several models, but not so much that it will twist your business if you don’t see ROI.

All of these can affect your conversion in a big way.

DO listen to your customers

Customers are key to any business, In online business, you’ll have to hear from your customers from the start. This does not mean that you need to act on everything they say, but you must definitely listen & implement addon or even changes that customers suggested.

DON’T give up quickly

There are those that get lucky from the launch, sure. But 99 percent of success stories came from working day and night to get there. It’s important to know that it is not easy and it will not come quickly. But if signs indicate that you have a great product or concept, it’s worth giving real shot.

Continue evolving

Finally, never stop evolving. Technology, trends and customer taste often changes, and so must adapt to a variable market, you if you want to succeed.

Happy Selling.

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Google will then return four sets of security information about that page.

(1) The current listing status of a site and also information on how often a site or parts of it were listed in the past.
(2) The last time Google analyzed the page, when it was last malicious, what kind of malware Google encountered and so fourth.
(3) Did the site facilitated the distribution of malicious software in the past?
(4) Also, has the site has hosted malicious software in the past?

Google’s Safe Browsing technology examines billions of URLs per day looking for unsafe websites. Every day, Google discover thousands of new unsafe sites, many of which are legitimate websites that have been compromised. When Google detect unsafe sites, they show warnings on Google Search and in web browsers. You can use this tool to see whether a website is currently dangerous to visit.

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Are you promoting a new startup company, brand or are  you looking to gain new followers for services you are offering, you can utilise print designs for advertising is still a way to build brand awareness.

Things to be taken care of while creating effective Design

Attracting new potential customers to learn more about your brand by creating effective print advertising designs is a way to outshine potential competitors.Below are the items for designing print advertisements that people remember and take action upon.

Having clear message

Having a clear message in mind is imperative when making print advertising designs. Consider the message you want to share and brainstorm the sole message and purpose of print ad you have in mind and what you hope the reader or potential customer takes away from the ad themselves.

Always use your Logo

Use an updated and visually-appealing logo. Working with professional graphic designers is a way to ensure your advertisements are ready for print production. Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand

Opt a Colour Theme

 Ensure that the color scheme within your print ad is streamlined with your logo colors

Consider Size & Resolution while Designing

Consider the size of your print advertising designs when you are working to complete any graphics or prints. Print design requires a higher DPI, or dots per inch. print design requires a DPI of 72 to 300, which is why it is essential to only utilize high-quality graphics, photos and vector images when working with print design. It is also important to consider the type of media you plan to print all of your advertisement designs on before moving forward with final renders of any images.

Use Print friendly Images

Using print-friendly images is essential whenever you are creating new print advertisement designs for your branding. Be sure that all of your designs and photos are print-ready, copyright-free & have high resolution. If you are unsure of what classifies as a print-friendly graphic or image, working with a professional designer or agency is one way to get the printed advertisement you need without quality reduction.

Always add CTA – Call to Action

Adding a call to action within print advertising design is a way to generate leads for the services you offer. Call to action can be added by providing a QR code for smartphones and even implementing a URL for your website so others are aware of how to go about learning more regarding your brand or business.

Provide something in return

Providing something in return such as a discounts, offers, coupons, contest, giveaway or even a QR code scan for individuals to find out more about your brand is a way to build awareness and generate interest.

Happy Advertising..

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Snapdeal has now emerged as one of the India’s leading online marketplaces for buyers and sellers. This online portal offers a good catalogue of products from various regional, national and international brands to countless shoppers across India. By offering good deals on diverse products including, mobile phones, fashion apparel, laptops, gadgets and appliances, home and kitchen and even automotive and health products, the portal has gained trust and loyalty of numerous buyers in the country.

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Why Use Transit Advertising?

• You can’t zap it.
• You can’t ignore it.
• It can’t be turned off like television.
• It reaches bike/car riders and general public.
• The large, colorful, innovative designs demand attention.
• You have exclusivity in your space.
• It delivers a varied audience.
• It offers flexibility of ad routes.

At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, a wide range of business professionals, teachers, college students, and many other types of workers got to leave their vehicles in mall parking lots and ride the bus to and from their jobs. The panels displayed inside the bus reach passengers who spend an average of 30-40 minutes on the bus . . . and your ad is there for them to read the whole time.

Not only can you reach some customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior bus panels. exterior bus panel display advertising messages to thousands of people in cars as well as pedestrians. Buses travel throughout Chennai and outlying suburban areas, to shopping malls, universities, business districts, amusement centers, supermarkets, theaters and convention sites. Local customers as well as visitors to your area will be exposed to your large moving messages.

Types of Bus Advertising

• Bus Back Panel Ads
• Bus Driver Back Panel Ads
• Bus Window Top Ads
• Bus Passenger View Ads

You can buy all of the signs–inside and out–on one vehicle for tremendous impact.

But if you have the budget and your company or product lends itself to the size and shape of a bus, you can get a lot of mileage from this form of advertising.

Designs and Schedules

When considering your design, treat the signs as moving billboards. People won’t have a chance to look at the message for a long period of time, so use bright colors to attract attention and simple ideas with just a few words for effective transit advertising.

Whether you advertise in, on or all over the bus, you can sometimes request that your bus travel on very specific routes or, if your message has broad audience appeal, on many routes so as to cover your maximum desired audience throughout your contract period.

Happy Advertising!!

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As you may already be aware, the Telecom Regulatory Authority of India (TRAI) and the Department of Telecommunications(DOT) have released a new regulation which states that all promotional messages submitted will be charged an extra termination charge @ 5ps + taxes effective 1800 hrs IST 25th October 2011.

To comply with the new regulation, we are left with not many options but to pass on the same to our valuable customers. Therefore we are introducing a new CREDIT SYSTEM in our panel named Termination Credits, the cost of which would be 5 ps+ taxes per credit. The existing credits can be used only if you have adequate Termination credits in your account. You will also have the privilege to transfer the existing credits to Termination credits by matching the applicable rates by deducting credits equivalent to 5 ps + tax from your existing credit.If this sounds a bit confusing for you, please get in touch with your account managers who will be more than happy to guide you through the entire process.

As you might be aware by now, Telecom Regulatory Authority of India (TRAI) has issued a new regulation which after multiple delays and updates, is due to go into effect on September 27, 2011. These regulations are designed to put an end to unsolicited commercial communications (UCC) to subscribers of National Do Not Call (NDNC) register, now enhanced and renamed as National Customer Preference Register (NCPR). Although the regulation is aimed to significantly curb UCC, it brings a positive change to the industry by allowing full access to the NCPR/DND database to registered telemarketers and easy registration/de-registration process etc. Having said that, I would like to bring your attention to a few things which will change the way we have been doing business until now. Bulk Messaging has been divided into two categories, namely Transactional and Promotional.

Definition of Transactional Messages

Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or credit card company or depositories registered with Securities and Exchange Board of India or Direct to Home Operators. Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation. Information from a registered educational institution to its students or their parents or guardians. Any message transmitted by or on the directions of the Central Government or State Government, TRAI or any agency authorized by TRAI, or on the directions of bodies established under the Constitution. Only messages with the above nature will qualify as transactional message.

Definition of Promotional Messages

Messages which do not qualify as transactional messages are Promotional, until TRAI appends the existing Transactional List with further categories.

DND Scrubbing

Promotional Messages will be DND Scrubbed i.e. messages will not terminate on DND numbers except for NCPR (based on customers preference) Transactional Messages will NOT be DND Scrubbed i.e. messages will be terminated on DND numbers.

Timing

• Promotional Messages will be delivered from 09:00 hrs to 21:00 hrs only.
• Transactional Messages will be delivered 24X7.

Sender ID

Promotional Messages will have Unique sender IDs based on the categories as listed in NCPR. Categories are as follows;

• Banks/Insurance/Financial products/credit cards
• Real Estate
• Educational Institute.
• Health, Medicine and Pharmacy.
• Consumer goods and automobiles
• Communication/Broadcasting/Entertainment/IT
• Tourism and Leisure
• None of the above categories

Promotional Sender IDs will be in the format of XY-1ZZZZZ where XY stands for Operator Code with Area Code, eg. TD, BL, LM etc; 1 stands for the category as listed in NCPR; and ZZZZZ stands for the 6 digit code provided to the telemarketer by the Access Provider. No other types of sender IDs will be used including dynamic sender ID, Numeric Sender ID etc. Our customers will be privileged to use the multiple sender IDs that has been allotted to Us by different operators.

Transactional Sender IDs will be in the format of XY-ABCDE where XY Stands for the operator code with area code and ABCDE stands for a 6 digit Alpha-Numerical code as desired by the customer.

Penalization

Violation of the above regulation will attract incrementing penalties starting from Rs. 25,000 to Rs. 2,50,000 and blacklisting for a period of 2 years thereafter. The above regulations are welcomed by Us and it gives us immense pleasure to let you all know that we are all geared up to go ahead with the regulations as all the required amendments have been made at our end and we have successfully tested the same. Customers will be given the privilege of selecting the category at their end and initially a verification will be made at our end to ensure that the same falls in the right category. For the time being, considering the huge risk that revolves around terminating messages to DND/NCPR, we have opted to completely avoid sending messages to DND regardless of the NCPR. Transactional messages, however, will be terminated on DND numbers. Real time DND scrubbing will be done at our end and real care will be taken regarding the time window, which means peace of mind for our customers. Our feature rich – future ready panel will continue providing the best service in the industry, with complete adherence to the present regulation and/or any future regulations to come.

Please get in touch with your account manager or our Support team for further clarifications that you might need regarding this. Thanking you once again for your esteemed patronage with Us.

Reference link: http://www.trai.gov.in/Content/Regulation/0_0_ALL.aspx

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