About the Business
TRUE Pulse Tracking is a call tracking, lead tracking, and marketing attribution platform that helps businesses understand which campaigns generate phone calls, enquiries, and leads. Using dynamic number insertion (DNI), form tracking, and powerful attribution analytics, TRUE Pulse connects leads to their marketing source, campaign, keyword, and customer journey. The platform also provides call management, lead management, reporting, and integrations with Google Ads, Google Analytics, CRMs, and other business platformsβhelping businesses optimize marketing spend, improve conversions, and maximize ROI.